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serge denimes

Serge DeNimes is a London based jewelry brand founded in 2011 by Oliver Proudlock, bringing together the Carioca spirit of Rio de Janeiro, the heritage of Nîmes, and the creative energy of London. Originally rooted in fashion, the brand found its focus in jewelry in 2017, developing a distinctive approach shaped by quality, creativity, and cultural storytelling. Each piece is designed in London, crafted from 925 sterling silver, and hallmarked in the UK, with four collections released each year around a unique narrative. Balancing contemporary design with considered craftsmanship, Serge DeNimes creates expressive jewelry designed to bring individuality and character to the everyday.

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